For the sixth consecutive year, Discover America Denmark organizes the USA Travel Show in Copenhagen on March 6th, 2017. This year, the event is bringing together the biggest ever delegation of U.S. suppliers to a Scandinavian travel trade event. 50+ U.S. suppliers will meet with media and travel trade from all of Scandinavia and Finland and according to Karin Gert Nielsen, Managing Director of Discover America Denmark, there’s good reason for the growing U.S. interest in the Nordic region.

– We have seen substantial growth in the number of Scandinavian travelers to the U.S. since 2002 and this trend is only expected to continue with recent years’ significant increase in direct routes from Scandinavia. Furthermore, the Scandinavian traveler has some unique and appealing aspects to American tourism such as six weeks paid vacation and we are also among the highest spending European visitors when traveling in the U.S.,” says Karin Gert Nielsen and continues.

– For several years, the recognition of the Nordic traveler has been increasing and that development continues this year, as both Brand USA and U.S. Travel Association are represented by a delegation at USA Travel Show,” says Karin Gert Nielsen.

Recently, the Nordic region was recognized as the World’s ninth strongest economy overall. The importance of the Scandinavian presence in USA was also underlined by a recent report from the U.S. Department of Commerce’s National Travel and Tourism Office highlighting the Nordic Region as a key market to the U.S. Access the report HERE.

Four press conferences in one day: Get a taste of North America’s finest

At the 2017-edition of the USA Travel Show, participating media will get a unique insight into some of the most interesting U.S. destinations who will share their latest news and developments at four press conferences on March 6th, 2017 preceding the workshop.

– As we have the largest ever delegation traveling from USA to Copenhagen on March 6th, we want to make the most of the situation for both exhibitors and participants. For that reason, we have arranged a unique opportunity for media to get the inside scoop on four tourism organizations and destinations from USA as they will each preside at a press conference on the latest news, developments and story ideas” says Karin Gert Nielsen, Managing Director of Discover America Denmark.

Schedule of press conferences on March 6, 2017:

1:00-1:45pm Press Conference by U.S. Travel Association & Brand USA
2:00-2:45pm Press Conference by Philadelphia Convention & Visitors Bureau (PHLCVB) & Icelandair
3:00-3:45pm Press Conference by Discover New England
4:00-4:45pm Press Conference by Yosemite Mariposa County Tourism Bureau & Mammoth Lakes Tourism

Travel agent sign up for USA Travel Show 2017 HERE
Media sign up for press conferences and USA Travel Show 2017 HERE