Norwegian Reward, the loyalty scheme of low-cost airline Norwegian, adds Groupon UK to its growing list of partners where members can earn points toward discounted and free Norwegian flights.

The award-winning loyalty programme is fast approaching one million UK members who benefit from exclusive bonuses and discounts. The scheme is attracting members by partnering with popular consumer brands to give members more ways to save money on Norwegian flights including new direct services from London to Singapore, Buenos Aires, Chicago and Austin.

Norwegian Reward members can now purchase any Groupon UK offer and earn up to 10% of the purchase value in CashPoints — the loyalty’s programme’s currency. CashPoints can be used toward the cost of flights and extras such as baggage, meal service and seat reservation.

Brede Huser, Managing Director of Norwegian Reward said:

- There’s never been a better time to partner with an internationally renowned brand like Groupon as Norwegian rapidly expands into the USA, Asia and South America.

– Groupon reflects Norwegian Reward’s emphasis on giving consumers cost savings and better value whether shopping for amazing experiences or flights and holidays.”

– As such, Norwegian Reward members can now benefit more by easily converting Groupon offers into cheaper and free Norwegian flights.”

Jon Wilson, Managing Director, Groupon UK said:

- This partnership between Norwegian and Groupon UK is going to be a real hit with our customers. Not only will they be able to discover amazing things to eat, see, do and buy with us — but by doing so they’ll also earn themselves money off flights with Norwegian.”

Norwegian Reward was awarded ‘Programme of the Year Europe/Africa’ at the 2017 Freddie Awards. The loyalty scheme gives its members a new ‘reward’ after every sixth flight which is valid for 12 months including free seat reservation, free baggage and a 2% CashPoint boost.

UK-based Reward members can also earn CashPoints when booking Norwegian flights, hotels and car hire with a range of partners.